IVALO.COM Fashion Purpose report

The Future of Sustainable Fashion: Finnish Company Releases World's First Sustainable Fashion Industry Report

Sustainability is the fastest-growing segment in fashion (23% annual growth). The topic is widely discussed, yet concrete data on it is nearly impossible to find.

The validator and marketplace for sustainable fashion, IVALO.COM, is a pioneer in the field. Their 360 validation tool assesses the sustainability of fashion brands through over 400 data points. Over 200 fashion brands from nearly 30 countries have already been validated through the tool.

"IVALO.COM's sustainability data and database are among the most extensive globally in the industry. We feel obligated to make this information available to everyone because only by working together can we develop the entire industry." - Outi Pyy, Sustainability Director

Computer screen with IVALO.COM Fashion Purpose report

IVALO.COM has released the world's first comprehensive industry overview related to sustainable fashion, summarizing the challenges and opportunities in the sector. The industry report has received wide acclaim and was published in collaboration with SEEK Berlin, the most respected fashion fair in the industry.

"We made many completely new observations during the compilation phase of the report, which we believe will contribute to the development of the entire industry. In sustainability work, we need to move from feelings and perceptions to concrete and fact-based decisions. Everything you can measure, you can also improve." - Matti Lamminsalo, CEO

IVALO.COM Fashion Purpose report on tablet screen

Key Industry Insights

  • 71% of textiles' carbon footprint comes from manufacturing. Yet many companies greenwash their sustainability by grandiosely speaking of goals to reduce their carbon footprint in other areas.
  • 81% of brands are committed to improving sustainability, but only 66% have clear and measurable objectives, and 31% of these are aligned with the UN Sustainable Development Goals.
  • 60% of brands do not consider the digital product passport important and timely, even though it is expected to become mandatory within this decade.
  • Over 30% of adult women belong to plus sizes, yet only 18% of brands offer plus-size (EU50) products.
  • Green-hushing is a new emerging phenomenon where brands are afraid to talk about their good eco-actions. This is due to ignorance about their own level of sustainability and fear of negative publicity.
  • 89% of brands feel that their product information is comprehensive, yet 37% of brands lacked a body measurement chart, which is a significant reason for incorrect sizing purchases and returns.

Download the report

Click here to get your free download of The Fashion Purpose report, serving consumers, garment manufacturers, and the media.


Further information:

IVALO.COM
Matti Lamminsalo
CEO
tel: +358 40 500 2607
email: matti@ivalo.com

IVALO.COM media bank

IVALO.COM is an international validator and marketplace for sustainable fashion. Consumers can purchase products from nearly 200 sustainably validated brands on one website. In addition to this, the company provides the most comprehensive sustainability data in the industry to help fashion businesses improve their operations.