Dawn Denim

Dawn Denim is a responsible denim brand that isn't afraid to say that the most ecological jeans are the ones already in your closet. 

However, Dawn Denim wants to be your second choice. If your jeans tear or no longer fit you, make a comprehensively responsible choice when getting new ones.

In opposition to the dirty and unfair fashion industry, Dawn Denim opens up its production to transparency. Operating from Berlin, Dawn has its own factory in Saigon, Vietnam, where new standards of fairness and environmental consciousness have been established for the denim industry.

Dawn Denim has been the Leader brand of the Fair Wear Foundation three times and has twice scored 100/100 in their annual Brand Performance Check.

It's important to Dawn Denim that the users and manufacturers of their clothes can communicate face-to-face. Dawn's products feature a QR code that allows you to scan the brand's supply chain and obtain information about the origin of the garment.

Dawn's founders, Ines Rust and Marian von Rappard, have established their brand with the desire to change the fashion industry for the better - together. Their goal is to be a bridge between consumers and clothing manufacturers.

The global garment industry employs about 65 million people, 85% of whom are subjected to dangerous working conditions and discrimination, which in many cases violates human rights.

For Dawn Denim, focusing on one aspect of responsibility, such as the materials used in clothing, is not enough. It's important for the brand to also address social injustice in production and strive constantly towards more comprehensive responsibility.

Ecological and fair practices in clothing manufacturing are much more complex issues than commonly believed. Creating a traceable supply chain requires transparency from all parties involved, and Dawn Denim is committed to working towards this goal.