Studio Sieluisa

Studio Sieluisa is a Finnish womenswear brand that manufactures its clothes in Finland, in Hamari, Porvoo. In the heart of Studio Sieluisa is to embrace different body shapes and sizes when designing dresses.

Studio Sieluisa wants to be involved in making the world a better place for the clothing industry and increasing the visibility and appreciation of Finnish work. As materials, Sieluisa uses mainly European lyocell, Ecovero viscose and organic cotton.

Studio Sieluisa was founded by Isabella, a mother of three girls who decided to start her own clothing brand when her second child arrived.

Isabella had experienced insecurities about herself and her clothes especially at a younger age. Shy and sensitive, Isabella was driven to buy trendy fast fashion and make foolish clothing choices that didn't fit or feel comfortable for her.

As a housewife, Isabella prioritized comfort in her clothes, but the new problem was that the clothes were far from presentable. Isabella certainly didn't want to be seen in them.

The problem of dressing up got Isabella, who had studied clothing, to think about her own clothing brand. Eventually, Studio Sieluisa began to produce clothes designed to bring comfort, beauty, joy and confidence to the everyday life of the wearer.

Isabella designs and makes Studio Sieluisa's clothes to last. The quality of the products and the stitching are a source of pride for Isabella.